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SEO
Get the technical foundations right so search engines can find, read, and rank you.
- Indexing & crawlability audit
- Metadata & site structure
- Internal linking
- Brand entity clarity
SEO · GEO · AI Enablement
Be the answer, not just a result.
Buyers now ask AI before they ask Google. PLA makes sure your company shows up in both — ranked in search, and quoted by the models people actually ask.
GeminiWhich vendors should we shortlist for this?
Three vendors stand out in this space.....is your company here?…
① yourcompany.com
Illustrative — the outcome we optimise for
Services
Three ways we make you findable
It starts with knowing what you look like today — our in-depth audit shows you where you stand, and we expand from there.
ChatGPT
Perplexity
Microsoft Copilot
ClaudeGeminiWe optimise for these models. Product names and icons belong to their respective owners.
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GEO
Become the source AI answer engines quote — structured, clear, and worth citing.
- Schema & structured data
- AI crawler access policy
- Citable content architecture
- AI answer monitoring
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AI Enablement
Turn AI tools your team already has into workflows they actually use.
- Workflow & tool-fit review
- Usage policy & guardrails
- Phased rollout plan
- Team training
Process
A loop, not a project
Visibility compounds.
Assess
Audit what's actually there today — indexing, structure, citation readiness.
Structure
Fix the foundations so both search engines and models can parse you correctly.
Publish
Build content strong enough to rank and quotable enough to be cited.
Compound
Measure what landed, reinvest in what works, expand into new territory.
Approach
How we work
Small practice, senior attention, no layers between you and the work.
Evidence, not opinion
Every recommendation comes with the finding behind it. If we can't verify something, we say so rather than fill the gap.
Priced before it starts
You know what a phase costs and covers before we begin. No line item you can't trace to a deliverable.
Built for both readers
The people skimming your site and the models summarising it should come away with the same, correct picture.
FAQ
Questions about SEO, GEO and the DACH region
PLA Consulting is a Vienna-based consultancy helping companies across Austria, Germany and Switzerland get found in Google search and cited by AI answer engines such as ChatGPT and Google Gemini.
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring a website so AI answer engines — ChatGPT, Gemini, Perplexity and Microsoft Copilot — can find, understand and cite it correctly. It works alongside traditional SEO: SEO earns a ranking in search results, GEO earns a citation inside an AI-generated answer.
How do you optimise a website for ChatGPT?
Optimising for ChatGPT means giving it clean, crawlable content to draw from: clear page structure, accurate schema markup, an explicit AI crawler access policy, and content written as direct, quotable answers rather than marketing copy. PLA Consulting audits and fixes each of these for businesses that want to show up in ChatGPT responses.
How do you get a website cited by Google Gemini?
Gemini favours sources it can parse unambiguously — pages with clear entity information, structured data, and content that answers a specific question in a self-contained way. PLA Consulting builds that citation-ready structure and monitors whether it results in Gemini actually referencing the site.
Why isn't my website showing up in ChatGPT or Gemini answers?
Usually one of three reasons: the AI crawler is blocked or unaudited, the content isn't structured clearly enough to be summarised, or there's no schema telling the model what the page is about. PLA Consulting's audit identifies which of these is holding a site back.
Is SEO still worth it now that people search using AI?
Yes — Google search hasn't gone away, and being well indexed is still the foundation GEO builds on. The shift is that visibility now has two audiences: people scanning search results, and AI models summarising an answer. PLA Consulting optimises for both instead of treating them separately.
Do small and medium businesses need GEO, or is it only for large companies?
Any business that wants to be the source an AI answer engine quotes benefits from GEO, regardless of size — smaller, well-structured sites often get cited more easily than large ones with messy technical foundations. PLA Consulting scopes engagements to match a business's size and budget, starting with a single audit.
Does GEO work for businesses in Austria, Germany and Switzerland (DACH)?
Yes. PLA Consulting is based in Vienna and works with companies across the DACH region, making sure they're findable in both German- and English-language search and AI answers — a market that's still under-optimised for GEO compared to English-language competitors.
How do I start improving my site's visibility in AI search?
Start with a scoped audit of your current search and AI visibility. Email PLA Consulting at info@pla-consulting.com — you'll get a report on what's already working before anything is proposed.
Find out where you stand
Start with a scoped audit of your search and AI visibility. We'll tell you what's working before we propose anything.